research

Purpose This study addresses the fragmented and inconsistent findings regarding consumer adoption of Artificial Intelligence (AI) in the banking sector. Through a meta-analysis of existing empirical research, it identifies and evaluates the most influential determinants of AI adoption. Design/methodology/approach A meta-analysis was conducted using 58 empirical studies with data from 23,434 respondents across more than...

The stock market trend prediction is a complicated and uncertain aspect that draws attention post-2008 crisis. In the wake of this, several artificial intelligence solutions have been developed. Deep Learning offers substantial solutions for predicting chaotic stock movements. While Long Short-Term Memory (LSTM) networks are powerful tools for financial forecasting, their performance can be hindered...

Purpose This study aims to synthesize meta-analytic research in the banking sector by mapping thematic clusters and identifying theoretical and methodological patterns. It highlights how meta-analyses contribute to understanding heterogeneity across banking contexts. Design/methodology/approach A systematic literature review was conducted across seven academic databases using targeted search terms. Four thematic clusters were identified: technology adoption,...

The omnichannel customer experience literature has examined various sectors, country samples, and contextual influences; however, a systematic meta-analytic integration of quantitative findings on its impact on shopping intention is still lacking. We used a meta-analytic integration, which combines results from multiple studies to provide a stronger and more general understanding of how OCX influences shopping...

Purpose This study examines the impact of judgment bias–optimistic versus pessimistic–on open banking adoption, while investigating how mating cues moderate this relationship. By integrating evolutionary consumer psychology with financial marketing, the research aims to explore how mating orientations influence open banking adoption. Design/methodology/approach Two experimental studies were conducted to test the hypotheses. Study 1 manipulated...

The relationship between fiscal rules, fiscal performance, and economic growth in India and its sub-national economies from 1991 to 2022 is examined. Over the period observed, the fiscal performance index increased from 50.5 to 60.5, while state-level fiscal performance remained stable, deteriorating during the COVID-19 recession, and improving thereafter. The findings reveal that economic growth...