Dr. Syed Hasan Jafar

Research, Publications & Scholarly Impact

My research portfolio reflects a sustained commitment to rigorous, high-impact scholarship advancing knowledge in finance, financial technology, capital markets, sustainability, and business education.

My work spans Scopus Q1–Q3 journals, ABDC-ranked outlets, edited books with leading global publishers, and practitioner-facing platforms — demonstrating breadth, depth, and real-world relevance.

Omnichannel Customer Experience and Shopping Intention: A Meta-Analysis

W Junior Ladeira, F de Oliveira Santini, SH Jafar, T Rasul, RA Rather, ... Journal of Strategic Marketing, 1-20, 2026

The omnichannel customer experience literature has examined various sectors, country samples, and contextual influences; however, a systematic meta-analytic integration of quantitative findings on its impact on shopping intention is still lacking. We used a meta-analytic integration, which combines results from multiple studies to provide a stronger and more general understanding of how OCX influences shopping...

2026

Optimistic and pessimistic biases on intention to use open banking: the effects of mating cues

W Junior Ladeira, S Hasan Jafar, S Akhtar, F de Oliveira Santini, ... International Journal of Bank Marketing 44 (6), 1117-1134, 2026

Purpose This study examines the impact of judgment bias–optimistic versus pessimistic–on open banking adoption, while investigating how mating cues moderate this relationship. By integrating evolutionary consumer psychology with financial marketing, the research aims to explore how mating orientations influence open banking adoption. Design/methodology/approach Two experimental studies were conducted to test the hypotheses. Study 1 manipulated...

2026

Do Fiscal Rules Promote Fiscal Performance and Economic Growth?

MYM Irsad, SH Jafar Economic & Political Weekly 61 (20), 37, 2026

The relationship between fiscal rules, fiscal performance, and economic growth in India and its sub-national economies from 1991 to 2022 is examined. Over the period observed, the fiscal performance index increased from 50.5 to 60.5, while state-level fiscal performance remained stable, deteriorating during the COVID-19 recession, and improving thereafter. The findings reveal that economic growth...

2026

Telepresence in tourism and hospitality: A meta-analytic review of virtual environment

W Junior Ladeira, F de Oliveira Santini, T Rasul, S Hasan Jafar, ... Current Issues in Tourism 29 (9), 1679-1693, 2026

Virtual environments are widely used in tourism and hospitality. Several studies have used the concept of telepresence in the last decade to understand the effects of virtual environments. This meta-analysis tests through meta-analytic structural equation modeling two comprehensive frameworks to clarify the effects of telepresence in different types of virtual environments (websites, videos, live streaming,...

2026

Brand hate: unraveling antecedents, moderators, and consequences through meta-analysis

W Junior Ladeira, WM Lim, CH Sampaio, F de Oliveira Santini, T Rasul, ... Journal of Product & Brand Management 35 (4), 465-480, 2026

Purpose Diverse and fragmented insights mark the growing field of brand hate research, and thus, the goal of this study is to demystify the dynamics of brand hate and pave a clear trajectory for subsequent investigations in this field. Design/methodology/approach This study uses a c (MASEM) approach, synthesizing empirical data from 29 studies that represent...

2026

Drivers of robo-advisors adoption in financial services: a meta-analytical study

F de Oliveira Santini, S Hasan Jafar, W Junior Ladeira, T Rasul International Journal of Bank Marketing 44 (3), 439-453, 2026

Purpose This study aims to synthesize existing empirical findings to identify the primary drivers of robo-advisor (RA) adoption in financial services. It addresses inconsistencies in the literature regarding key predictors – such as trust, perceived risk and usefulness – and investigates how national, economic and cultural factors moderate these relationships. By examining 41 studies across...

2026

RESEARCH METRICS & OVERVIEW

Research Summary

0
Scopus-Indexed Research Articles
High-impact international journal publications
Q1 / A / B
Top-Tier Journal Publications
Scopus Q1 & ABDC A/B ranked journals
0
Edited Academic Books
Springer, Routledge, CRC Press
0
Book Chapters
Contributions to edited scholarly volumes
Extensive
Practitioner Articles
Economic Times, Investing.com & industry platforms
Global
International & Interdisciplinary Research
Cross-country & multi-disciplinary collaboration

Core Research Themes

Intellectual domains shaping scholarly inquiry, institutional strategy, and applied financial research.

Artificial Intelligence in Finance
Application of AI and machine learning to capital markets, banking systems, risk modeling, and financial decision-making.
FinTech & Digital Financial Systems
Adoption, regulation, and institutional impact of financial technologies across global markets.
Capital Markets & Investment Behaviour
Market dynamics, investor psychology, asset pricing, and risk-return mechanisms in evolving financial systems.
Behavioural Finance
Cognitive biases, heuristics, and behavioural drivers influencing financial decisions and market outcomes.
Institutional Strategy & Governance
Strategic leadership, governance frameworks, accreditation readiness, and policy-aligned institutional performance.
Sustainable & Responsible Finance
ESG integration, ethical finance, and sustainability-driven financial models for long-term value creation.

Active Academic & Institutional Focus

Strategic areas currently shaping academic leadership, research development, and institutional excellence.

Programme & Curriculum Leadership

Driving curriculum design, programme governance, and academic benchmarking aligned with global standards and long-term institutional relevance.

Research Strategy & Publication Quality

Strengthening research direction, journal-quality alignment, and publication planning across Scopus and ABDC-ranked outlets.

Faculty Research Capacity Building

Building sustainable research capability through mentoring, structured guidance, and performance-aligned academic systems.

Institutional Impact & Academic Outcomes

Measurable outcomes emerging from academic leadership, research direction, and institutional strategy.

Curriculum & Programme Transformation

Academic programmes strengthened through curriculum redesign, outcome-based frameworks, and alignment with international accreditation and ranking standards.

Research Productivity & Quality Enhancement

Improved research output through structured publication planning, journal-quality alignment, and faculty research mentoring across Scopus and ABDC-ranked outlets.

Faculty Development & Academic Leadership

Strengthening academic leadership capability through evidence-based decision-making, governance frameworks, and research capacity development.

Industry & Academic Integration

Bridging academic theory with industry practice through applied research, executive education, and practitioner-focused knowledge dissemination.

95%

Institutional initiatives aligned with strategic objectives, quality benchmarks, and long-term academic sustainability.

Our Awards & Honors

Celebrating Growth
and Excellence.

Recognition earned through sustained academic contribution, global research impact, and leadership across finance, AI, and emerging technologies.

2025

WURI 2025 – Certificate of Appreciation

International recognition for innovation-driven higher education leadership.

2025

18+ Scopus Indexed Research Publications

High-impact publications across Scopus Q1–Q3 ranked journals.

2025

170+ Academic Citations

Scholarly citations across international journals and research platforms.

2021

Faculty Excellence Award – Teaching

Recognised for pedagogical innovation and academic leadership.